PUBLIUS#5-Cutting Room Floor

CHEYENNE-I'm now cutting my teeth on video work. Every time I try something new closely related to media, design, photography and art, I find myself liking each medium more than the last. Writing is the lowest common denominator of communication, and it requires the most skill. Because of the challenge good writing demands, it is by far the most satisfying. Design work is much more fun, and because of that it feels like cheating. Gold standards have never been set through enjoyable exercises, right? It's the tough jobs that yield the most respect.
Video, like each progressive step deeper into developing skills of wide appeal, is design work in motion. It's a print ad, or a brochure, or a poster, with legs. And, like static advertising and design, it's a blast. I love learning new things, and as I listen and watch and absorb the obvious direction my field is moving, it's absolutely critical I learn these things to stay competitive.
The most beautiful part of it all is it's prospect of independence. It's a skill set - writing, web, design, photography and video - that if one becomes good enough in, can be completely self-sustaining, and possibly quite lucrative. It's not like being an accountant where freelancing season is targeted to slackers a few months before April 15. I can always have work, even when I have no clients.

A hired geek is never unemployed, just broke.

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